The Hannon Group, Limited Liability Company DBA The Hannon Group

About

THE HANNON GROUP, LLC (The Hannon Group) helps clients communicate to and engage audiences and consumers using research-based public communications campaigns. The company is a leading public relations and market research firm comprised of top professionals, committed to provide consistently excellent communications ideas, products and services. The Hannon Group team of seasoned experts develops strategic plans for local, state and nationwide campaigns for government, associations, and non-profit organizations using market research, brand and message development, technical writing, materials development, partnership building, media relations, digital media and advertising. The company has a track-record that demonstrates that it is committed to providing consistently excellent services that enable organizations to succeed. PUBLIC RELATIONS CAPABILITIES: „X Strategic Communications, Public Information Campaigns, Collateral Material Services and Technical Writing: The Hannon Group services include assessment of priority needs and concerns, development of realistic and hard-hitting goals through the development of strategic plans for public information campaigns or programs and crafting of messages, writing strategies (for internal and external audiences) and tactics (including promotions, special events, partnership building, stakeholder engagement and collateral materials such as brochures, corporate identifiers, posters, newsletters, websites) to make a positive impact on the bottom line. „X Traditional, Digital and Social Media Relations: The company runs strategic media relations campaigns. The Hannon Group services include crafting pitches, coordinating and supporting pitch campaigns, press conferences and media briefing and materials development (media packages, media advisories, press releases, FAQs, radio/video news releases), writing blogs, content for twitter, Facebook, production of Periscopes and live Facebook feeds. „X Special Events: The Hannon Group services includes designing special events for all kinds of occasions including, but not limited to, fundraising galas, balls and association meetings. The Hannon Group plans events from conception to completion. „X Partnership Building and Community Relations: The Hannon Group services include: partnership building with key influential individuals and organizations within communities to extend messages and programs and strengthen the public base of support for clients¡¦ industries, issues and product. Community relations adds to the partnership reach and incorporates community spokespersons, special event outreach and media relations initiatives to increase message visibility and outreach on behalf of clients. „X Multicultural Marketing: The Hannon Group services include developing culturally appropriate and relevant ethnic outreach campaigns and materials with visual and content cues matched to African American, Hispanic, Asian, and Native American audiences. „X Social Marketing: The Hannon Group services include developing and executing innovative, creative and effective social marketing and behavior change strategies. „X Skills Building Training: The Hannon Group services include designing and conducting dynamic interactive training sessions that focus on: media interviewing, public speaking, team building, diversity management, interpersonal communications and constructive feedback. MARKET RESEARCH CAPABILITIES: The Hannon Group has an award-winning market research unit that offers both quantitative and qualitative research design, data collection and analysis, and reporting. Methodologies and activities include: „X Focus groups (in-person, web, phone) „X In-depth interviews; and „X Surveys (online, telephone, in-person, street intercept, national public opinion) „X Environmental scans „X Metrics tracking „X Campaign evaluation „X Report writing The Hannon Group conducts campaign assessment, message and product testing, strategic testing, audience testing and insights and message delivery analysis. The Hannon Group keystone research services determine the best strategies and products to meet client goals most efficiently to optimize client resources. The Hannon Group excels at designing and conducting comparative analyses of different types of customers to provide indication of what appeals to different groups. The Hannon Group¡¦s keen audience insights and statistics help clients develop competent national and regional advertising and marketing campaigns to promote such products and initiatives as new wireless phones and safe driving. RECENT AWARDS: „X 2016 Silver Anvil Award of Excellence, A Public Relations Campaign to Promote the Maryland Health Connection for the Maryland Health Benefits Exchange 2016: PRSA Thoth Award, Multicultural Outreach, A Public Relations Campaign to Promote the Maryland Health Connection for the Maryland Health Benefits Exchange „X 2014: Top 100 MBE